Garment Project sprang from the desire to manufacture proper casual sneakers – which may be used with anything. With experience from Nike, the man behind Garment Project, Kent Rau Madsen, had a desire to design casual sneakers that offered both comfort and technical details. In 2013, Garment Project became a reality and, later that year, the first Classic Lace hit the road. Classic Lace is the sneaker that kicked it all off and it is basically a classical leather sneaker, but with a comfort and extra detail that is not found elsewhere.

With Classic Lace, Garment Project hit an opening in the market and, already in the first season, we had established ourselves on the Danish sneaker scene. Classic Lace has become the season classic and, from it, the Garment Project collection has been gradually developed and expanded year on year. Many more styles have been added - common to all of them is the fact that they are made from the softest skin, handmade in Portugal, and with a focus on comfort and technical details.

Season after season, the chrome-plated goal is to make an even better product. Every Garment Project style needs to be improved, efforts are constantly being made to deliver an even sharper product. Better soles, more comfort, more technical details. We renew and develop constantly. It is about delivering a better product season on season.

Garment Project will constantly improve and show that sneakers are not just about the right look - but also very much about the technical details, comfort and quality. It all must gel.

Production

All Garment Project styles are manufactured in Portugal. This is because Portugal is the leader when the talk is on the manufacture of shoes - at the same time, it makes it easier to keep up with what happens at the factories and with the conditions, under which the shoes are manufactured. By manufacturing within Europe, visiting the factories often is made much easier and there is no need for four subcontractors - it makes staying close to the manufacture and retaining the general overview much simpler.

Collab

Since the start off, Garment Project has been involved in various collabs - both inside and outside Denmark. The minimalist and typical Scandinavian style, which the Garment Project symbolizes, appeals widely - and from day one, there have been various projects on the drawing board:

GARMENT PROJECT X MARTIN THE MEAT 2020

2. Collaboration with @martinthemeat

GARMENT PROJECT X MARTIN THE MEAT 2019

1. Collaboration with @martinthemeat. ”I got the opportunity to work together with the Danish sneaker brand Garment Project. I have given my take on the design on two pairs of the classic silhouettes; the Flex and the Off Court. The colorway and materials reflects my personal style and I really hope you will like what we have created” – Martin The Meat

GARMENT PROJECT x NUÉ NOTES 2017

Danish Nué Notes designed a capsule-collection for the ladies. This capsule had focus on delicate and exclusive materials such as goatskin and soft velvet. The capsule was designed to match the Nue Notes collection - for the connecting thread.

GARMENT PROJECT x DEMOCRATIQUE SOCKS 2015

The collection was extended with an exclusive sock-selection, when teaming up with the danish sock company Democratique Socks. The small capsule consisted of five different colorways inspired by the SS15 collection, The capsule was sold world wide.